What does the buyout of @arduino mean for #openhardware?

Presented by Kathy Giori
Wednesday 1:40 p.m.–2:25 p.m. in Great Hall CB01.05.009
Target audience: Community

Abstract

@KathyReid tweeted the title of this talk on July 29, 2017, a day after the Arduino buyout was announced. She was suggesting that the topic be submitted to #LCA2018. Having heard from a college friend that LCA is probably the best open source conference on the planet, I thought, why not provide my take? I will share stories of Arduino (and Wiring Project) history, including the open licensing decisions that enabled its phenomenal organic growth, worldwide. Inhibitors to continued innovation occurred whenever key Arduino personnel attempted to restrict ecosystem participation (such as limiting microcontroller partners), or limit visibility of Arduino-compatible technology. Internal personnel feuds didn’t help either. It led to two years of lawsuits among co-founders, during which two different “Arduino” companies were vying for the trademark, to capture customer loyalty. Even after a “settlement” was announced, with smiles and public handshakes shared on social media, the merged structure began with just a 3-person trademark holding company licensing the brand to the two feuding entities that continued to operate independently. They sold different boards, keeping their own profits, and keeping future projects and plans secret. Silicon vendors were confused, still dealing with two entities. To keep new products hidden, software wasn’t developed openly until the product was announced, vastly limiting expert review and collaboration that would have improved the quality, and reduced redundancy of new libraries, drivers, and core features. Similarly, an open and collaborative review of hardware designs, and cross-industry discussions for defining smaller “standard” form factors, was limited. The buyout eliminates the “two Arduino” problem. But will the remaining Arduino team learn from the past and be more accepting of Arduino-compatible alternatives around them? Will the development process become more community-driven, allowing companies like TI to participate instead of feeling obligated to fork the IDE and roll their own? Will Arduino embrace and promote the great diversity of open source software options for programming the Wiring/Arduino framework, such as Snap! (Snap4Arduino), PlatformIO, embedXcode, and others? Will Arduino and compatible board designs remain open? I discovered my passion for the open hardware community while working at Qualcomm Atheros, and was already engaged in pushing upstream Linux development of the Atheros Wi-Fi drivers. I met one of the newcomers to Arduino hardware at CES, and supported him with the integration of the AR9331 into the Arduino Yun, the first board to bridge a microprocessor running embedded Linux (OpenWrt) with a microcontroller running the Wiring/Arduino framework. This led to me joining the Arduino.org team, where I forged strategic relationships with additional chip vendors, board manufacturers, and did outreach in education and professional IoT. Due to management issues, I had resigned just before the buyout announcement. But there are reasons to stay involved in the community. Take for example RISC-V -- with an open architecture processor, we’re on the verge of open software, open hardware, *and* open silicon. Come listen to my take on Arduino history and where I think #openhardware can go in the future.

Presented by

Kathy Giori

Kathy Giori was most recently VP Operations at Arduino.org, where she developed partnerships to fuel Arduino’s growth in education and IoT markets. She continues to collaborate with the open source Wiring Project and other open source Arduino-framework-related software tools, such as PlatformIO, Mynewt, and Snap4Arduino. Prior to Arduino, Kathy was a Senior Product Manager in the Wired/Wireless Infrastructure & Networking business unit of Qualcomm Atheros. She was the lone business leader pursuing and managing upstream Linux development. That embrace of upstream kernel and driver development led to the supported chipsets gaining a very large share of the market for today’s top-of-the-line smart routers and IoT hubs. Before Qualcomm, Kathy was VP at Sputnik, Inc., Director of System Integration at SkyPilot, Inc., CEO of WorkSpot, Inc., a Linux-based and open source focused startup she co-founded to build “your desktop on the net”, was Senior Engineering Manager at Etak, Inc., and began her first "real job" as a Senior Research Engineer at SRI International. Kathy obtained her bachelor’s degree in Electrical Engineering at the University of Minnesota, and her Master’s in EE at Stanford University.